The Accessories Members’ Club continues to redefine the way consumers experience luxury after $ 26 million Fundraising round in April
NEW YORK, November 18, 2021 / PRNewswire / – Viverelle, the first luxury membership club of its kind, announces the launch of its Premier membership tier, offering members access to designer jewelry from Gucci, Dior, Louis Vuitton, Bottega Veneta, Hermès and more. The tier offers a new entry point for Vivrelle members, from $ 39 per month and aims to usher in a new consumer as the re-commerce market hits an all-time high. This will be the first new level of membership introduced by Vivrelle since the brand’s launch in 2018 and follows a $ 26 million Round of Series A in April.
The Premier Tier allows members to discover one item per month in the Premier Closet, which includes designer jewelry with a retail value of up to $ 1,000 major designer brands. Members can also use Premier to complement their existing membership and further customize their experience.
Since the 2018 launch, the husband and wife duo Blake and Wayne Geffen provided Vivrelle members with access to a common closet of luxury goods, including designer handbags, jewelry and diamonds. Vivrelle has experienced a spike in demand during the pandemic – with triple-digit year-over-year growth since its founding year.
“The introduction of this new entry point is a natural next step for our business, building on the growth we have seen over the past year, and as we seek to expand our community to the to come up. Expanding our reach and creating a membership that suits a new audience is an important step in making luxury more accessible, flexible and sustainable, ”says Blake geffen, co-founder of Vivrelle.
Customers can apply for Vivrelle membership and select the level that best suits their lifestyle on www.vivrelle.com, accessing a large shared closet.
Founded in september 2018 by the newlyweds Blake and Wayne Geffen, Vivrelle is a one-of-a-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry, and diamonds for a monthly membership. With a commitment to making luxury accessories fun, flexible, affordable and durable, Vivrelle offers members the ability to borrow items with no return date. In a new version of the Try Before You Buy model, Vivrelle members can also purchase items they like from Vivrelle’s closet at member exclusive discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club benefits, further transforming the way consumers experience luxury in everyday life.
In April 2021, Vivrelle has completed its Series A fundraising for $ 26 million to help develop its membership offerings, expand the product base and evolve services and operations.
Distribution of members:
First ($ 39/month) – Discover one item per month in the Premier Closet, which includes items with a retail value of up to $ 1,000
Classic ($ 99/month) – Experience one item per month from the Classic Wardrobe, which includes items with a retail value of up to $ 4000 and excludes unique and limited edition items.
Sewing ($ 199/month) – Experience one item per month from the Classic Closet or Couture Closet, which includes items with a retail value greater than $ 4000 as well as unique and limited edition pieces.
Sewing ($ 279/month) – Experience two items at once: one item from the Classic collection and one item from the Couture collection.
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