Super Bowl LVI Community Impact: Events that aimed to give back to LA


Super Bowl weekend is so much more than just a big game, even though we know that means a hell of a lot parcel for LA Rams fans when your team wins!

As we’ve proven time and time again with our Community Impact series, the NFL – from the league and team level to individual players – is also invested in giving back to the community and honoring those who will not be rewarded by a diamond. -studded Super Bowl rings for their hard work and accomplishments throughout the season.

Here are some of the events that celebrated the heart and soul of the NFL during Super Bowl LVI weekend in Los Angeles:

LA Rams Super Bowl Week Youth Events

Andrew Whitworth, winner of the Walter Payton Man of the Year Award
Photo by Ronald Martinez/Getty Images

The LA Rams are one of the league’s most community-minded teams, as 2021 Walter Payton Man of the Year winner Andrew Whitworth proved. And it’s not because the team was playing in the Super Bowl. LVI that the organization as a whole was not going to continue its work by giving back to the community. Ahead of Super Bowl LVI, the Rams held a series of Super Bowl week activations to engage local fans and students throughout the Los Angeles area, such as celebrating youth and high school football with co-ed programs designed to enhance values ​​and transferable life skills. associated with soccer. Another of the events was centered in the Watts neighborhood, where the Rams partnered with Nike for Nike 11-On – a school-based, team-oriented, character-building program that included a dance clinic where Rams Cheerleaders led students from Everybody Dance LA! (top picture) and a combined women’s flag football.

NFL Alumni Legends Party

2022 NFL Alumni Legends Night hosted by Rob Gronkowski

Photo by Paul Archuleta/Getty Images

The best fundraisers are the ones where you can party with your NFL idols and raise money for a good cause! And it doesn’t get more hyped than partying with four-time Super Bowl champion Rob Gronkowski, especially when he brings NFL legends Emmitt Smith, Jerry Rice, Vernon Davis and Doug Flutie with him. It was the high-caliber, multi-league, Hall of Fame and future Hall of Fame lineup that graced the stage at the Avalon in Hollywood on Friday night for the NFL Alumni Legends Party presented by USA Today.

Adding to the A-list caliber was the one and only Flo Rida, who blasted a special high-octane performance for VIP guests. It was far from the first time Gronk and Flo had taken the stage together — they cruised through the Caribbean together on the Gronk Party Cruise in 2016 and reunited before Super Bowl LIV in Miami. “It’s been two years since Flo Rida and I hung out at Gronk Beach, so I’m really looking forward to throwing the party where he’ll be performing,” the tight end said. Flo also brought in the one and only Flava Flav to join him on stage, as DJ Kim Lee spun the decks.

Most importantly, Legends Night benefited real legends, via an online auction to raise funds for NFL Alumni’s Caring For Kids program, which promotes youth fitness and safety programs through sports. presenting prominent and successful athletes as role models. The Legends Party not only brings an exclusive and enjoyable level of entertainment to Big Game week, but more importantly, raises awareness and funds for our Caring for Kids initiative,” said Beasley Reece, CEO of the NFL Alumni Association.

“The cool thing is that I hosted the USA Today High School Sports Awards program last year, honoring high school athletes, coaches and teams across the country. kind of unfolded together,” Gronk told People ahead of the party.

Taste of the NFL

Taste of the NFL, presented by Frito-Lay and the PepsiCo Foundation, to benefit GENYOUth's End Student Hunger Fund

Andrew Zimmern, Carla Hall and Mark Bucher
Photo by Jerod Harris/Getty Images for GENYOUth

For the past 31 years, Taste of the NFL has raised funds to fight hunger and food insecurity while serving delicious bites from award-winning chefs. This year’s event was held at the Petersen Automotive Museum in Los Angeles with GOATs from the culinary world such as Andrew Zimmern, Carla Hall, Tim Love, Mark Bucher and Lasheeda Perry, as well as local LA chefs from PepsiCo Foundation IMPACTO Hispanic Business Accelerator and Black Restaurant Accelerator programs. In addition to serving up championship-worthy food and drink, the event’s goal was to bring together thought leaders from the NFL, social justice organizations and the food and beverage industry to promoting diversity, equality and inclusion. A portion of the funds raised went to support the Los Angeles Unified School District and its Kool Kitchens Renovation Program, a district-wide initiative to address student food insecurity.

The PepsiCo Foundation has also partnered with GENYOUth’s End Student Hunger Fund to fight childhood hunger nationally and provide local support to the Los Angeles community. This effort is part of Food for Good, PepsiCo’s global goal to help 50 million people have easy access to nutritious food by 2030. “Frito-Lay is committed to the communities where we live and work . Our commitment to Los Angeles through this program is to renovate the kitchens of five schools in the Los Angeles Unified School District, with the goal of increasing student attendance at school lunches by 15%,” said Steven Williams, CEO from PepsiCo Foods North America. “As we provide food equity and food to the students who need it most, we are having a positive impact and helping to lay the foundation for a better future. »

The Players Tailgate

The Players Tailgate hosted by Guy Fieri, LA 2022 presented by Bullseye Event Group for Super Bowl 56

Charles Woodson, DJ Irie and Sage Steele
Photo by Jesse Grant/Getty Images for Bullseye Event Group

You can’t have a Super Bowl without a tailgate party, and the annual Players Tailgate brought all your favorite big game dishes to the big stage. Chicken wings, tri-tip, mac and cheese and tacos were served with lobster, grilled octopus and fresh oysters at the event held on the grounds of the old Hollywood Park Casino next to SoFi Stadium on Super Bowl Sunday morning. One of the benefits of Players Tailgate, which was brought to you by the Bullseye Event Group, is that guests can simply walk straight to the game afterward, but the real beneficiaries are charity partners Operation BBQ Relief and the Irie Foundation. Operation BBQ Relief responds to natural disasters and other situations to help feed displaced residents and emergency personnel, while The Irie Foundation works year-round to improve and create a positive impact on the lives of South Florida at-risk youth. The tailgate was hosted by celebrity chef Guy Fieri, who joined ESPN’s Sage Steele on stage to interview a slew of NFL stars and have them predict the final Super Bowl LVI score. One of those NFL icons was former Raiders Super Bowl champion Charles Woodson, who (literally) poured his Intercept wines to guests.

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