Mos Burger brings back both sake shakes, business manga and vintage websites


We’re gonna party like it’s 1999.


Not long ago, the fast food community in Japan was thrilled to the return of Mos Burger’s non-alcoholic sake-flavored milkshake. Once again, this sake shake is based on Asahi Shuzo’s world famous Dassai brand which first went on sale in December 2020.

However, that’s not all that has been resurrected by Mos Burger. In honor of this classic milkshake they have also put together a website that has almost all the trappings of an early internet era page. It comes with an animated gif of a dancing milkshake along with messages that are both “NEW!” and up!” all in crisp 800×600 resolution that would push your 3Dfx Voodoo graphics card and 56k modem to their limits.

All this thanks to webmaster Kosaku Shima, which manga fans may know from the long-running series named after him and his various job titles over the years. Since 1983, it has followed the titular character as he climbed the Japanese corporate ladder of a major electronics conglomerate. Apparently, towards the end of the 90s, he took a stint in marketing and ran the Dassai shake account both last time and this time.

He also looks pretty sharp for someone born in 1947.

You could really tell that Shima was moving at the time because of the careful attention to creating this webpage. However, he committed a cardinal sin in early web design and forgot to add a guestbook and a visitor counter, both indispensable at the time.

Nevertheless, people were thrilled with the return of all or part of the Dassai milkshake, the young Kosaku Shima, and the Internet to the Geocities.

“In 47, huh…lol. This website brings me back. I would try a shake, but it’s so cold right now.
“It’s the kind of web page of my generation!” I’m going to try a shake tomorrow!”
“Lol, the pixels.”
“I just drank one!”
“I was seriously waiting for these to come back.”
“I still want them to sell an alcoholic version.”

There’s the question of why Mos Burger decided to bring these three seemingly unrelated things together. Perhaps since the target market for an alcohol-flavored shake would be middle-aged people, they wanted to offer nostalgic advertising on multiple fronts.

There’s also the less likely but still conceivable chance that the website is a pun on the name “Dassai” as it sounds a lot like the Japanese word”dasaiwhich means “bad style”.

One thing is for sure: if you want your device and/or internet connection to be super fast and powerful, just open the Mos Burger Kosaku Shima Dassai milkshake website and watch everything load in fractions of a millisecond.

Source: Mos Buger on Netlab
Photos: SoraNews24

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