Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites

ORMOND BEACH, Florida–(BUSINESS WIRE)–Vivid Krakenthe award-winning MarTech leader serving financial advisors, today announced the acquisition of the industry website builder and its existing integration partner Advisor websites – create a holistic solution for websites, branding and digital marketing.

“Advisors know the necessity of having a website, but very few have actually taken advantage of what a great website can do. ‘a holistic marketing strategy,’ says Snappy Kraken. Chairman and CEO Robert Sofia mentioned. “With this acquisition of Advisor Websites, we intend to show the industry what a truly unique, personalized and strategic website can accomplish. It’s time for advisors to stop viewing their website as just a requirement for table stakes and start seeing it as the growth engine for the business it has the potential to become.

Financial advisor websites historically lack the quality of design, copywriting, and branding that should be invested in this critical real estate for converting customers. By combining Snappy Kraken’s creative abilities with their strategy Cold to Gold frame To turn strangers into passionate clients, an advisor’s website transforms from a simple online brochure into a growth engine for their business.

Advisor Websites’ technology toolset, including its calendar planning tool, web design manager, and compliance workflows, provides the perfect complement to the award-winning prospecting platform and relationship building with Snappy Kraken customers. Plus, Snappy Kraken Posts is the only marketing-focused text messaging tool created for financial advisors that comes with pre-populated messages and multi-step campaigns for clients and prospects.

Founded in 2016, Snappy Kraken now serves more than 6,000 financial advisors and its content reached more than 11 million investors and consumers last year.

“Joining forces with Snappy Kraken is the ultimate way for us to increase the value our advisors receive. We have been following their success for several years and it is evident that they are the best marketers and brand builders in financial services,” said Graham Turner, CEO of Advisor Websites. “As we combine the capabilities of our website with their incredible content, advisors using our integrated offering will gain a significant competitive advantage. We are beyond excited to embark on this new adventure, flying the Snappy Kraken flag together. »

Advisor Websites will carry the Snappy Kraken brand and Turner will assume the role of President of the new entity, combining the strengths of employees from both companies as Snappy Kraken invests in its corporate culture and people. Some members of the new team will meet for the first time at the grand opening of Snappy Kraken Shake! conferenceMay 4-6 in Las Vegas.

While full integration of the two offerings will take several months, Snappy Kraken and advisor websites have an existing integration that shares contact data, performance statistics, and certain Snappy Kraken campaigns between platforms. Significant discounts are offered to advisors who use both platforms.

Financing for the acquisition was backed by Snappy Kraken’s existing investors, FinTop Capital, Flyover Capital Partners and Montage Fund Advisors, a subsidiary of Mariner Wealth Advisors.

Contact Vivid Kraken or Advisor websites to learn more.


Snappy Kraken is an award-winning marketing technology company that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-driven decision-making drives every marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting trends they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as MarTech Breakthrough as the best overall content marketing software three years in a row, it ranked number three on the 2020 list of Best Fintechs to Work For in Financial Planning. At the Wealth Management Awards in 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report and the Marketing Automation for Technology Providers award for its “Cold to Gold Framework” brand. Also in 2021, Snappy Kraken’s “Retiring in Uncertain Times” lead generation content won the Davey Creative Silver Award in the Integrated Campaign Marketing Effectiveness category. Snappy Kraken demonstrates time and time again that great content wins customers.

To learn more about Snappy Kraken’s solutions for financial advisors, including white-label enterprise solutions, and to use newly announced and improved tools, visit

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