Selling merchandise can be a great source of income for musicians, if you do it right. Here are some great merchandise selling platforms that will help you get your stuff off the shelves.
by Randi Zimmerman from the symphony blog
Selling goods online shouldn’t be a headache. There are tons of platforms specifically designed for musicians that make it quick and easy to sell what you want, but deciding which platform is right for you comes down to a few factors. From price to quantity and any other needs you may have, there is something for you. In this article, we’ll give you some options to consider.
Here is the recap…
There are a few things to consider about a platform to find out if it’s right for you or not.
- How much are you willing to spend?
- What are the features of a dealbreaker?
- Does the platform have to handle all shipping and handling costs?
- Do you need your products to be made in bulk or do you prefer to have items made individually as you purchase them (print on demand)?
All of these aspects are important to consider before you start selling anything online. Take note of the volume of items you plan to handle, how much you need to spend, and all the features you really need to achieve your goals, then go from there.
Dizzy Jam is free, and all you have to do is design and upload your own logo, choose the product you want it on, and they’ll do the rest. The good thing about this one is that Dizzy Jam specifically works with a ton of musicians in many different genres, so they’ll provide you with a unique user URL so your fans can easily access your articles in one convenient place, so just for you.
Sites like this are a great choice for freelance artists looking for an easier, more convenient approach to selling merchandise. Moreover, this process eliminates the possibility of buying too many shirts that don’t end up selling, thus avoiding any risk of wasting your hard-earned money.
The unique part of Shopify is its multi-functional capabilities and e-commerce software. For starters, Shopify makes it easy for artists to sell their merchandise by connecting it to their other social media platforms, giving users the ability to link all of their accounts, giving you a more cohesive way to sell your stuff. They even have a partnership with Spotify that lets you connect your Shopify account to your Spotify to sell merchandise directly from your profile.
Plus, you can start with a 14-day free trial to see if it’s right for you. If you like it, you can pay to maintain it. Otherwise, you are not attached.
Bandzoogle provides an all-in-one web presence platform for bands and musicians. With it, you can build a stunning website with a store, blog, and even an email marketing tool. There’s also a 30-day free trial and three subscription plans, starting at $8.29/month.
Big Cartel doesn’t take a cut of your sales or charge a lot of fees. All you have to do is choose an affordable monthly plan that fits your needs and budget, and it’s all included. The free option gives you 5 products, one image per product, free customizable themes, real-time stats, custom domain name, shipment tracking, and more. The second tier is $9.99 per month, but you get more features like inventory tracking, Google Analytics, bulk editing, and more. The third option will cost you $19.99 per month, but you get 500 products and even more features.
It’s entirely up to you and your needs, and this one is a great service to consider if you like having options.
A few final tips…
- Advertise like crazy! Don’t be afraid to blast your merchandise all over your social media channels and encourage your fans to share.
- Be unique. Make the packaging badass. Make your merchandise something you can’t find anywhere else.
- If something isn’t selling well, offer a discount. Head to your social media channels and let people know you have an offer going on to entice them to buy.
- Be flexible on pricing. Once you start selling, you’ll be able to see what prices for what items are selling best. Lowering your prices by even $10 might be what drives them off the shelves.
- Keep track of who bought what. You don’t want to send a discount code for a shirt to someone who just bought it at full price.
- Follow. Some platforms have features that tell you if someone has added something to their cart and left it. With this, you can send them an email offering a discount to encourage them to check out.
- Tell your story. Your product is a reflection of you as an artist. It should be an extension of you that a fan can be proud to own a part of.